Let’s look at an example. Required fields are marked *. Designing a professional email marketing campaign isn’t complicated or time-consuming. Using images in your email marketing can be a powerful means to help sell a product or idea. On the other hand, brands that focus on parents could look for images that illustrate the benefits of their products for families. In other words, high-resolution images will simplify your process. Used the right way, they can generate more click-throughs. They’re off by default from the email provider, and most users dont even know how to turn this setting off! Email services respond to oversized images in a variety of unpredictable ways. At Email Send E Mail. One of the easiest things you can do to combat email image blocking is to add Alt text to your images. Just including the reader’s name gives an email a personal touch that they may not expect in marketing content. For example, you could look for a stock image that features a “normal” person rather than a model. The overall email design, including text, colors, placement, and images all play a significant role. In most cases, the industry standard is to use 1-3 images, with most businesses leaning on the lighter end of that scale. Aastha believes that words strung into meaningful stories have the power to drive the strongest emotions and actions. Each email created in the editor will render a clean and responsive design on any email client and device type. The key to using images in email marketing is to create an emotional impact. With a master template in place, creating emails becomes quicker and easier. Images are a great way to add some personality to your content, and illustrations give you even more control over the tone of each message. Adding special photography elements, like a dash of color, can help your images stand out, like the one below: If you want to use a free photo resource, find an image that better explains the concept of bread variety like this one: If you want the event’s featured expert to remain the focus of your email, lead your email with a photo of the expert and introduce them in the text. Even before you send out the first email, think about how you want your subscribers to perceive your emails. Even if you run the contest on social media, you can still use it in your newsletter by adding pictures of top entries. No credit card required. Test email content . Contact Visit Letters. That means you have to find, or shoot, the right image to support your message. Testing your emails beforehand will let you know if an image is failing to render on an important browser or in a popular inbox. Whether it’s worth using them or not, you can decide after analyzing your audience and their email clients in your Google Analytics account. Text is a critical element in every email, but too many marketers underestimate the importance of images and other types of visual content. Email Newsletter. Features Basic Features Personalized Images. When done right, you can create flexible and beautiful email designs that utilize the power of imagery while at the same time keeping your emails accessible for everyone. Adding names is the simplest way to leverage personalized images, but there’s also room to experiment with a wide range of other strategies. In some email content editors, a.k.a. It is a bitmap image format. They bring web sites, blogs and email marketing to life. Both PNGs and JPEGs use a 24-bit palette, allowing for a significantly wider range of colors. If you want an image in your email signature, try to keep it as small as possible. Create urgency to any event or use subscriber specific dates. If your social media and email campaigns are managed by two different teams, for example, they should update each other to ensure that both sides are working toward the same goal. It also has the highest return on investment (ROI) of all forms Read More >>, Whether you’re a small business owner, nonprofit professional, entrepreneur, creative, or side-hustler, you’ve likely already started Read More >>, Administrative and Business Support Services, the best file type, size, and resolution to use. If you’re a designer or you use stock art to create images for others, make sure you have the license to do so. Consumer Email Behavior: Using Images in Email Marketing A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Before you upload your images, make sure the file type is correct. Embedding images in an email can be tricky. Once per month. If you’re buying or sourcing images from anywhere else, be sure to read the fine print to make sure that you are legally allowed to use the image in an email campaign. You’ll be able to search for user-generated content with those hashtags, and they’ll provide free word-of-mouth marketing by telling followers about your brand. PNGs, or Portable Network Graphics, offer excellent fidelity and a larger color palette than GIFs, which can only display up to 256 colors. 1. A cohesive voice can help you make informed decisions in every area of marketing. People often think of stock photos as generic, but they can also look just as authentic as a picture taken by your team. Don't use JavaScript in your campaign, because most email clients block it … Most ESPs have functionality of adding background images into promotional newsletters. Linked images, or hosted pictures in HTML emails. Always send test emails to check how the image appears, on different devices, before sending it out to customers. On the other hand, the mental and emotional impact from an image happens almost instantly (in about 100 milliseconds). A low-quality photo, obsolete vector, or ill-sorted image can take a toll on the user’s trust in the brand and on the email in particular. At Constant Contact, we help you make a master email template to ensure that all your emails have the same effect, keeping in mind your brand, and vision. Targeted experiences lead to 26.5% more orders, and personalization isn’t limited to text. – especially being mobile unfriendly. Though dated, it’s still a viable option.CIDs are fairly easy to understand when it comes to email: Attach the image to the email and reference it with HTML tags in the email’s template. How do you do that? Once this is set up, you can easily use the images you’ve shared on social media in your email marketing campaigns. You can use a descriptive ALT text, or get more creative and use this piece of text as a CTA. If you’re trying to get readers to visit a physical store, you could send a custom map of the nearest one based on their location. Also, when resizing, make sure you use the right tools to avoid distorting the image. Email Email Marketing. See below an example of Omnisend Email Content Editor. That’s where powerful and relevant images come in. Mail Message Email. Still not sure which license to use? Emojis and Subject Lines Design timers with exact placement, layering and effects. The email text also influences the image, and vice versa. With millions of images at your disposal, you should be able to find exactly what you’re looking for. 74 94 25. To me, CID (or Content-ID) feels old, and something very akin to working with emails in Outlook. For example, while the email might contain a list of product updates and images, it’s balanced by a personal message or friendly memo. Most content should come from your team, but you should also look for ways to implement user-generated content. This example from 500px clearly shows how this can be done. You need to make sure that your emails look perfect across all devices. Whether you are already using a form of email marketing and need to convince management to upgrade your strategy or you are completely new to the topic and need to show the importance of email, you should think about these major steps. The images you use must be available publicly on the internet so your emails and pages can access and display them. Whether you’re a small business, a nonprofit, or an ecommerce business, email marketing works for everyone. Unlike JPEGs, PNGs compress files without affecting their resolution, maintaining the quality of the original image. The key to using images in email marketing is to create an emotional impact. Optimizing image to text ratio is one of the easiest ways to increase delivery rate and therefore improve performance on all metrics. Taking photos yourself opens up a variety of opportunities that aren’t available with other options like stock images or user-generated content. Mail Message Email. Most users read emails on their phone, so images need to display well on all devices. Speaking about plain emails, you may also want to add an image in your signature. You can use animated images in your emails and increase the interactiveness of it and show more products. Images in email marketing grab a lot of attention. Email Keyboard Computer. Like personalization, your brand identity should be tied to customer research. 220 276 49. 81 73 10. Compared to text, visuals have a higher chance of grabbing attention. This guide will walk you through the benefits of using images in marketing, what kind of images you might use, and how and where to use them. Use as few images as possible While adding a stack of images to a newsletter isn't such a bad thing in that application, in a blurb that's purely marketing related, it can be. The size of the image files can completely make or break the impact you’re trying to create. Usually, these email builders apply drag-and-drop method as well as WYSIWYG (a.k.a. Use static images for ads in your campaign. If you'd still like to use Flash or animated GIFs, test your email thoroughly before you send it to your audience. Image blocking from various email providers is one key reason why I don’t use images in my emails. Karolina is a writer, content marketer, and email enthusiast at Omnisend. In fact, sometimes just the right image is enough to convey the message of the email, and make people take action. 105 102 35. As long as you follow these tips to make sure your image-heavy emails perform to the best of their ability, you’ll be sure to see solid results from your next email marketing send. Having a clickable image, linked to the desired landing page or website, increases click-through rates and therefore, increases  your chances of getting subscribers to take the desired action. Start with a high-resolution image. what you see is what you get). Use images that are smaller than 5 MB becuase image size influences the loading speed of your email. This section will cover the pros and cons of PNGs, GIFS, and JPEGs along with some other possibilities. This is usually highlighted with the call-to-action button taking the subscribers to the desired landing page or website. Every image in your email should reinforce your business values and brand. Here’s everything you need to know to get started with using images in your email campaigns: Free resources So, for building a beautiful HTML email, marketers use email service providers such as Omnisend, Mailchimp, and others. GIF stands for Graphic Interchange Format. Going forward, all you would have to do is change the image and message to drive the next desired action. Try to use one image only. The main downside of illustrations is the cost of an illustrator—keep in mind that a contractor or freelancer may be more affordable than paying someone in-house. The safest options—especially if you intend to use images for social media marketing—are attribution-only and CC0 1.0 Universal (CC0 1.0) public domain licenses. when a subscriber opens the email). Images are an important part of most marketing-page and marketing-email designs. That said, a signature that’s too large or too small will only look sloppy and unprofessional. Create images using multiple merge tags including image-in-image. They make things visually appealing. Try to make your staff a part of the image, with work-in-progress pictures that bring out the essence of your brand. 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